FIRST FRAME
THEORY®
Creative Direction
Film + Visual Content
World-Building
Integrated Campaign Concepts
FIRST FRAME
THEORY®
Creative Direction
Film + Visual Content
World-Building
Integrated Campaign Concepts
FIRST FRAME
THEORY®
Creative Direction
Film + Visual Content
World-Building
Integrated Campaign Concepts
About Us
About Us
Our work begins with an idea
and can become a film, campaign, space,
product, character, or entire world.
Our work begins with an idea
and can become a film, campaign, space,
product, character, or entire world.
Our work begins with an idea
and can become a film, campaign, space, product, character, or entire world.
Imagining
Creating Reality
from a World of Dreams
Creating Reality
from a World of Dreams
Creating Reality
from a World of Dreams
From first principles to fully realized visual worlds that create meaningful connections between brands and their audiences.
From first principles to fully realized visual worlds that create meaningful connections between brands and their audiences.
From first principles to fully realized visual worlds that create meaningful connections between brands and their audiences.
Featured Work © 2026 Featured Work © 2026
Featured Work © 2026 Featured Work © 2026
Featured Work © 2026 Featured Work © 2026
Entropy
Entropy
Entropy
Fragrance Film / Product Launch Concept / World‑Building
Fragrance Film / Product Launch Concept / World‑Building
Fragrance Film / Product Launch Concept / World‑Building
A cinematic fragrance film for Nocturnal by Pauline Rochas, with a visual world developed to extend into a broader product launch.
A cinematic fragrance film for Nocturnal by Pauline Rochas, with a visual world developed to extend into a broader product launch.
You Own the Night
You Own
the Night
You Own the Night
Campaign Content / Digital World‑Building / Hybrid Production
Campaign Content / Digital World-Building /
Hybrid Production
Campaign Content / Digital World‑Building / Hybrid Production
A flexible campaign world for Sechser Club Vienna, recreating the club as a digital environment for social films, campaign imagery, and ongoing event communication.
Bloom
Bloom
Bloom
Campaign Concept / Visual Content / Experiential Concept
Campaign Concept / Visual Content / Experiential Concept
Experiential
Campaign Concept / Visual Content / Experiential Concept
A campaign concept transforming Manhattan through a city-wide rain of flowers, imagined as an impossible visual event with the potential to become a larger brand experience.
A campaign concept transforming Manhattan through a city-wide rain of flowers, imagined as an impossible visual event with the potential to become a larger brand experience.
VÉRITÉ
VÉRITÉ
VÉRITÉ
Product Ideation + Development / Packaging Concept / World‑Building
Product Ideation + Development / Packaging Concept /
World-Building
Product Ideation + Development / Packaging Concept / World‑Building
A fragrance concept built around the meeting of opposites through sculptural product design, material contrast, and a world shaped by desire.
Capabilities
What We Do
Capabilities
What We Do
Capabilities
What We Do
001
001
001
Creative Direction
Creative Direction
Creative Direction
We develop the central concept and visual point of view behind a project, defining how a brand, product, campaign, film, space, or experience should look, feel, and communicate.
This can include concept development, art direction, visual language, treatments, references, tone, atmosphere, and the broader creative direction that guides the work.
002
002
002
Film + Visual Content
Film + Visual Content
Film + Visual Content
We create commercials, films, campaign imagery, social content, and other visual assets from concept through final delivery.
Production can range from traditional capture to hybrid and AI-assisted workflows, depending on what best serves the idea, image, and final application.
We create commercials, films, campaign imagery, social content, and other visual assets from concept through final delivery.
Production can range from traditional capture to hybrid and AI-assisted workflows, depending on what best serves the idea, image, and final application.
003
003
World-Building
World-Building
World-Building
We create the larger visual and narrative world around a brand, product, character, or idea.
This can include environments, imagery, identity, narrative, atmosphere, characters, visual codes, and the details that make the world feel coherent, recognizable, and expandable.
We create the larger visual and narrative world around a brand, product, character, or idea.
This can include environments, imagery, identity, narrative, atmosphere, characters, visual codes, and the details that make the world feel coherent, recognizable, and expandable.
004
004
004
Product + Space Ideation
Product + Space Ideation
Product + Space Ideation
We visualize and develop concepts for how ideas can take physical form.
This can include products, packaging, gifting, retail displays, interiors, installations, pop-ups, event spaces, launch environments, and other spatial or product-led expressions.
We visualize and develop concepts for how ideas can take physical form.
This can include products, packaging, gifting, retail displays, interiors, installations, pop-ups, event spaces, launch environments, and other spatial or product-led expressions.
005
005
005
Integrated Campaign Concepts
Integrated Campaign Concepts
Integrated Campaign Concepts
We develop wider campaign and launch ideas that connect multiple expressions of the same central concept.
A project might combine film, campaign imagery, product presentation, retail, activations, events, and other brand moments into one coherent creative direction.
We develop wider campaign and launch ideas that connect multiple expressions of the same central concept.
A project might combine film, campaign imagery, product presentation, retail, activations, events, and other brand moments into one coherent creative direction.
How We Work
We work directly with brands and alongside agencies, production companies, and specialist partners. Our role changes depending on the project, from originating the idea to joining an existing creative or production process.
We can originate the idea, lead the creative direction, join at a specific stage, or take a project through to final delivery.
Directly with Brands
01We can work from an open brief, product, launch, or existing brand direction, developing the concept, defining the visual world, producing the content, and taking the project through to final delivery.
With Agencies
02We collaborate with agencies on pitches and live projects, adding concept development, art direction, visual exploration, world-building, content creation, and production where additional creative depth or specialist execution is needed.
With Production Partners
03We work alongside production companies and specialist teams on projects that require a wider range of disciplines. FIRST FRAME THEORY® can lead or support the visual direction while collaborating with the partners needed to realize larger or more complex ideas.
Based in Vienna and Los Angeles, we work across continents and time zones with clients and partners in Europe and the United States.
Let’s Talk.
© 2026 FIRST FRAME THEORY®